No post for so long!

I can’t believe it has been so long since the last post. I am writing now because I am back to my morning ritual of exercise, meditation, writing and focused work. It really makes a difference. I wrote about that in October – Developing as an Entreprenuer

What happened over the past couple of weeks was illness and then chasing my tail playing catch up. Yet, the past few weeks has been interesting because it really came home to me that by listening to my body I am able to stay true to my path. There was a time whne I would have just shrugged off the illness, the feelings of unease, the accidents etc and just carried on….. Now, I don’t know about you, but it tended to end up in tears!

So, how does this relate to marketing?

As micro and small business owners, people buy from us as people and the value we offer. So, when we are ‘under the weather’, this comes through in our choice of words, our mannerisms and the timeliness of our responses.

People remember how we communicate long after we have forgotten the sentence or the post because we were not ourselves! The aim is to be consistent in all of our communications – this is much easier to say than do! But, your prospects and customers are more forgiving when you just own up and say “I screwed up!”

People buy through their emotions so will respond to the emotions we display – consciously or unconsciously! Looking after our emotions is key to us looking after our businesses.

Keep well and stay true!