I asked a client recently what she had been doing to bring in clients and she replied that she had her business cards, the website is finished and she joined some networking groups. But there has been no interest….
I asked these two questions:
- Who do want to have a customer or client?
- What solutions do they want?
To the first question, I got the answer, women between the ages 35 and 55 who want to realise their dreams.
Well this is a start, but how can you find only those women who are wanting to realise their dreams. Is that every women? Is it peculiar to a specific location? Or are these women living in every third house?
You see you have to be able to find your prospective customers and clients. You have to be able to identify them in detail so you can find them and start a conversation with them. And, starting the conversation is essential. Because, it is from the conversation that the problems they have and how they plan to resolve will be discovered. And, that is the start of marketing.
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