Is this snake oil, a gimmick or just innovative?

I launched the 30 Day Challenge earlier this week to a somewhat mixed reception. Some coaches found the concept exciting and have grabbed the opportunity with both hands, while others saw it more snake oil or nothing more than a gimmick.

So, this is to set the story straight…

You can create a product within 30 days, from scratch, if you know how to do it and have the templates to work from. Here’s the breakdown:

Days	Activity
1	Review your list of contacts, customers and clients and places in which you are known
2-7	Set up a survey and promote to your target audience
8-9	Analyse the findings of what topics generated the most interest
10	Prepare the first draft of the copy
11-24	Prepare the entry level product. This can be test based, audio, a workbook or a mixture
24-27	Approach your testers to have feedback on the product and gather testimonials
28	Revise the product in line with the feedback
29	Add the testimonials and revise the copy
30	Product ready for launch

Now, granted this timetable isn’t possible for coaches who have no background in this area. But, it is possible when you have the know how, the templates and the contact with your target market. In fact, with practice, you may be able create a new entry level product in less than 30 days!

I wonder whether the coaches declaring this initiative as a gimmick or snake oil are really sharing their fears about and hostility to both marketing and their commitment to building their coaching business to make a difference to lots of people’s lives.

Here's a link to the 30 Day Challenge - It runs between 14 November and 13 December so you can enjoy Christmas knowing you are ready for the New Year.