Twitter - relationship builder

I was first introduced to Twitter in the summer and thought this was great. I foolowed a few people for a while and become enthralled with the informaiton I was getting, the frequency, knowing when people were sleeping, watching TV and having a family meal opened a new dimension for me.

But, it wasn't until October that I took the plunge myself and started twittering. Even though, I don't tend to tell people when I am eating etc., it is great to share information, provide updates on your whereabouts, ask for help to questions. I have posed a few questions and have found someone in my network responds with directly or through a message.

Last week, I was poorly and through Twitter I received lots of get well messages - really perked me up!

Why should you have Twitter? Well, it is a great way of learning about topics and insights from people you wouldn't otherwise have access to and you let the world know what intersts and insights you have. Through relationships you build a business.

Rather than go through all the whys and where fors to join Twitter, I am recommending you read the four part blog written by Exerience The Blog Here lots of the applications, tools and jargon is listed so you can learn about Twitter first hand.

Happy Twittering and please join me on Twitter

Words and all they conjure?

Marketing conjures up different images for different people not all of them positive.

It could be replaced with

Bartering: exchange of goods and services for other goods and services
Exchanging: to give something and receive in return

The difference in the meanings of marketing and the words above is the element of presenting them in a desirable manner.

And, is that so bad?

Is this snake oil, a gimmick or just innovative?

I launched the 30 Day Challenge earlier this week to a somewhat mixed reception. Some coaches found the concept exciting and have grabbed the opportunity with both hands, while others saw it more snake oil or nothing more than a gimmick.

So, this is to set the story straight…

You can create a product within 30 days, from scratch, if you know how to do it and have the templates to work from. Here’s the breakdown:

Days	Activity
1	Review your list of contacts, customers and clients and places in which you are known
2-7	Set up a survey and promote to your target audience
8-9	Analyse the findings of what topics generated the most interest
10	Prepare the first draft of the copy
11-24	Prepare the entry level product. This can be test based, audio, a workbook or a mixture
24-27	Approach your testers to have feedback on the product and gather testimonials
28	Revise the product in line with the feedback
29	Add the testimonials and revise the copy
30	Product ready for launch

Now, granted this timetable isn’t possible for coaches who have no background in this area. But, it is possible when you have the know how, the templates and the contact with your target market. In fact, with practice, you may be able create a new entry level product in less than 30 days!

I wonder whether the coaches declaring this initiative as a gimmick or snake oil are really sharing their fears about and hostility to both marketing and their commitment to building their coaching business to make a difference to lots of people’s lives.

Here's a link to the 30 Day Challenge - It runs between 14 November and 13 December so you can enjoy Christmas knowing you are ready for the New Year.