Is your story similar to that of the coaches interviewed?

14 coaches were interviewed over a two week period ending on 12th August. There was a mix of coaches from just starting out to being in business over 8 years. Of those who shared their active client numbers, the average was three.

The challenges with marketing now include

• Being reactive and not having a plan
• Reaching the audience identified
• Increasing the conversion of squeeze pages to a positive outcome
• Packaging the services that people will buy
• Understanding the competition and how their effect can be minimised
• Testing choices for marketing the business
• Don’t like marketing
• Telling people that I am here and how I work
• Having to learn a whole raft of new skills
• Being clear about what I am offering

Fears and Pain around Marketing
By far the most pain around marketing was about insufficient knowledge and know-how to do it effectively. Time and planning were cited several times. The fear of failure was there. The largest pain in marketing was the frustration that the effort expended did not realise the desired results.

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